Strategy
Building the Vertex Brand: Strategy and Values
Vertex Ventures Israel hosted a global meeting. The branding is inspired from Tel Aviv city vibes and combines iconic V shape.
Event Branding | Web Design | Strategy
We created a city view including Vertex office towels, the beach skyline and white city architecture.
Create an impact
The Naval association program
The events of October 7 and the 'Iron Sword' war created a significant need for assistance for the population of discharged fighters, reserve soldiers who served and contributed hundreds of days of service, and the physically and mentally injured who required support and aid. Graduates of the naval officer course are leading initiatives, leveraging the knowledge and experience they have gained, to develop and empower various communities.
Behind the Name Choice
The Ksharim program
Ksharim is a program dedicated to fostering meaningful connections and to creating a lasting impact. The name "Ksharim," meaning "Connections" in Hebrew, reflects the program’s mission to bridge gaps and strengthen communities and combine the naval sea world.
Driven by data
Diagnosed with physical and mental injuries for 2025
Recruits for combat units coming from underprivileged backgrounds
Independent businesses closed in 2023
Crafting Values:
Empowering Communities: Bridging Gaps, Creating Opportunities
The initiative focuses on employment assistance, reducing social disparities, and supporting IDF soldiers and veterans with disabilities, empowering individuals through meaningful engagement and support
