Branding
From Concept to Creation
The icon shape is based on the development of innovative technology that dramatically accelerates Big Data & Analytics workloads.
We combined the icon with the RAJDHANI font because of its innovative, analytics look, and stiffness with softness like the shape of the chip. Suitable for both the title and the subtitle. The dark blue creates the strongest brand association, while the red provides additional depth.
Roboto font is used for headlines and paragraphs in both print and web. The font is used in 3 weights: regular, medium and bold.
Entrée Capital's branding is defined by the arrow shape, which represents their forward movement. Navy-blue is Entree Capital's main color, supported by shades and contrasting secondary colors such as peach pink and yellow.
The Logo Inspired by the road Interchange from an overhead view combines with the letter “M” shape.
