Carelon Digital Platforms is creating a new digital future for healthcare. The global tech-partnerships hub in Israel is making that happen by connecting likeminded partners in the U.S. and beyond.
ReBranding | UI/UX | Print
As part of an organizational transformation, Anthem Israel became in July 2022 Carelon Digital Platforms. After months of working under confidentiality, we share the Israeli version of the global brand inspired by the local tech industry and the TLV vibes.
The first impression of the new brand is the color. The primary color is violet. The violet provides us a future-forward, yet warm tonality that will help us stand out.