Branding | Marketing I Strategy
Strategy
Building the Ksharim Brand: Strategy and Values
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​The Ksharim program aims to create lasting impact by addressing critical post-October 7 needs. Built on devotion, professionalism, and partnership, its strategy fosters a strong, community-driven brand that integrates naval values into society.
Create an impact
The Naval association program
​The events of October 7 and the 'Iron Sword' war created a significant need for assistance for the population of discharged fighters, reserve soldiers who served and contributed hundreds of days of service, and the physically and mentally injured who required support and aid. Graduates of the naval officer course are leading initiatives, leveraging the knowledge and experience they have gained, to develop and empower various communities.
Behind the Name Choice
The Ksharim program: Wave of Impact
​Ksharim is a program dedicated to fostering meaningful connections and to creating a lasting impact. The name "Ksharim," meaning "Connections" in Hebrew, reflects the program’s mission to bridge gaps and strengthen communities and combine the naval sea world.
Assisting soldiers who are victims of physical and mental harm in complex processes, such as job seeking and coping with the challenges that arise.
Supporting independent businesses directly impacted by reserve service and providing tools to assist self-employed reservists.
Reducing gaps in Israeli society by providing tools for released soldiers who face difficulties in the economic and social fields.
Driven by data
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Diagnosed with physical and mental injuries for 2025
Recruits for combat units coming from underprivileged backgrounds
Independent businesses closed in 2023
Crafting Values:
Empowering Communities: Bridging Gaps, Creating Opportunities
The initiative focuses on employment assistance, reducing social disparities, and supporting IDF soldiers and veterans with disabilities, empowering individuals through meaningful engagement and support
