Member Engagement
in Digital Healthcare
Backed by research and driven by data insights, the Lite Insight Concierge Care program prioritizes a personalized approach, emphasizing SMS as an effective channel for engaging members and addressing both clinical and non-clinical needs.
Strategy | Digital product | Web design | Print
Lite Insight Concierge Care program connects with consumers, care providers, and the entire health ecosystem to reinvent care delivery, operations, and interactions
Strategy
Member Communication in Healthcare:
Insights and Best Practices
Based on research, we developed a brand strategy that emphasizes accessibility, trust, and seamless communication to enhance the member experience. By integrating these values with data-driven insights, the program strengthens engagement and reinforces the brand’s commitment to personalized care.
Data-driven insights
optimized workflow content, logic, and personalization with each consecutive pilot and seen engagement increase.
Number of
members
enrolled
Average engagement rate
Decrease in ER costs
Decrease in inpatient costs (3 mo post-interventio)
Higher med adherence in intervention group than control
